Rabindra Dhungel, 18 september 2020. Ncell Axiata, the largest telecom service provider in the private sector, has reached 3.747 million subscribers using Forge service. According to the MIS report published by the Nepal Telecom Authority in August, there are many customers of Ncell using Forge service.
Ncell’s aggressive marketing strategy and quality have made it the first choice of customers. Nepal Telecom, which started Forge service five months before Ncell, has only 844,000 Forge customers.
The weak market strategy of the telco, which has expanded its services across the country with an investment of Rs 19 billion, has reduced customer attraction. According to this investment, the chances of the telco getting a return are very low.
Rejecting the proposal to upgrade 2G and 3G to Rs 4 billion, the telco had upgraded the expensive 3G system. Ncell has made five times more customers with much less investment than Telecom. As there is no number of customers as per the investment, only financial burden has been added to the telco. But with less investment, Ncell is also making good revenue by making more customers. After Telecom, Smart Telecom is in the third place with 200,000 Forge customers.
At the same time, the number of users using Forge service in Nepal is about to reach 5 million. Nepal Telecom had soft-launched the 4G service for the first time in Nepal from January 3, 2073 BS. The then Communications Minister Ram Karki had inaugurated the Telecom’s Forge service in Kathmandu and Pokhara. NEA had instructed the telco not to start Forge service for commercial purposes saying that the fee for Forge service was not fixed at that time.
For the same reason, the telco had only launched a soft launch of Forge at the same price as 3G. The telco had formally launched Forge service in 50 urban areas of the country in September last year alone. Telecom had installed BTS towers in about 150 places in these cities.
Spokesperson of the telco Rajesh Joshi informed that the telco has expanded its 4G service to all 77 districts not only in urban areas but in every part of the country. Telecom has brought 534 out of 753 localities in the country to 4G. Dilliram Adhikari, managing director of the telco, said that the number of customers is increasing as the service is also available on cheap mobile sets.